Angostura Tamboo Digital Campaign

Digital content production & photography campaign launch

Tamboo bamboo has a long history in the fabric of Trinbagonian culture. Born from the struggle of communication, it is now an under represented musical instrument. Angostura has revived the name and shed a light on the cultural icon that is Tamboo Bamboo. A playful and vibrant new spiced rum, crafted by the revered House of Angostura blending team and fully inspired by the Carnival Spirit of Trinidad & Tobago. 

I definitely wanted this to feel much more colourful and vibrant, yet representative of the Caribbean. We scouted our locations in Port-of-Spain and I set up a lighting diagram inspired by the brand colours. The concept was creatives and friends coming together to enjoy music and carefully crafted rum. 

Client: Angostura Tamboo

Concept: David Kernahan

Content Direction: David Kernahan

Photography & Lighting : David Kernahan

1st AC : Evan Salina

Producer: Thais Mc Gowan

Set Stylists & PAs: Leann Gill & Sache Alexander

Agency: Lonsdale Saatchi & Saatchi