White Oak Pink Grapefruit Flavoured Rum

Digital content production & photography campaign launch

Angostura White Oak Rum launched its 4th flavour "Pink Grapefruit" right before Trinidad & Tobago went into lockdown. Planning a digital launch this size already has its obstacles but trying to source and coordinate during a pandemic was no easy feat. We organised props, built sets from scratch (even the wall flats), planned our lighting, sourced some more and then planned some more. The team from Lonsdale Saatchi & Saatchi pulled a 14hr day that included shooting a full TV Commercial, 6 Cocktail Videos, Product Photography and Model Photography on 5 unique sets. In the moment I felt overwhelmed with excitement, fear of failure and anxiety but looking back at what was created you can see that it all came together with stunning visuals and video. 

Client: Angostura

Concept: David Kernahan, Thais McGowen & Genieve Ramrattan

Content Direction: David Kernahan

Photography & Lighting : David Kernahan

Video Content Production/Editing: David Kernahan

Account Executive/Producer: Thais Mc Gowan

Producer: Leah Ann Jones

Agency: Lonsdale Saatchi & Saatchi