White Oak CPL Cocktails

15 second cocktail videos shown during the Caribbean Premiere League 2020

 
Angostura approached Lonsdale Saatchi & Saatchi with a unique ask: Demonstrate the mixing of several cocktails in 15 second segments using two of their newest product innovations, White Oak Watermelon Flavoured Rum & Angostura Cocoa Bitters. Each segment would be shown during the Caribbean Premiere League to show consumers the usage of each product as well as how they work together to make simple and delicious cocktails.

Client: Angostura

Concept: Melissa Yung & David Kernahan

Content Direction: Melissa Yung

Product Photography/Lighting: David Kernahan

Video Content Editing: David Kernahan

Account Executive: Thais McGowen

Agency: Lonsdale Saatchi & Saatchi

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White Oak CPL Cocktails
White Oak CPL Cocktails
White Oak CPL Cocktails
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